at a glance
A Shoreditch basement whisky bar with an eighteen-foot oak down the middle — and a site to match.
problem
Black Rock is a whisky bar in a Shoreditch basement, built around an eighteen-foot oak trunk, its shelves sorted by flavour rather than region.
The site had to hold a deep bottle catalogue, flights, tastings, and venue hire without turning into a database with a logo.
approach
Mirrored the bar's own system: the catalogue is organised by flavour, the way the shelves are — browsing works like standing in the room.
Kept bottles, flights, tastings, and hire one step from anywhere, so the depth never costs the visitor a way back out.
Let the basement set the mood — dark surfaces, restrained type, no noise.
outcome
A concept template — previewable end to end. A deep catalogue that browses like the room it belongs to.