One pair of hands.
Designed, built, and kept running.
I make projects that feel alive, and the systems that sit underneath them. One person, both halves. Most builders do one band of that range; I do the whole thing, which is the point.
The weighting is roughly seventy percent front-of-house craft and thirty percent internal systems. The lead is the creative, front-end work — beautiful, fast, reliable sites. The systems are the second track: CRMs, dashboards, and internal tools, for when a brief needs to go deeper than a front-end.
Working solo is the advantage, not a discount. No agency relay, no handoffs between people who never spoke, no account manager in the middle. The expert who scoped the work is the one who ships it — which is why it moves faster and holds together better.
Before nedfix, years in technical sales and business development at venture-backed startups — enough time across the table from founders to scope honestly, resist over-engineering, and know when something is genuinely done versus when it only looks done.
# principles
Craft you can see
The detail that is easy to cut is usually the one that makes it feel alive. It stays in — in the code and in the component.
Every build assumes I am gone
Not politeness — it is the only honest way to leave a codebase. If the next developer needs me on the phone to understand it, I did it wrong.
Send what you have. I will tell you straight whether it is a fit.
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