← /work— / —
$ cat /work/multichannel-commerce-storefront.md
industry
Multi-brand musical instrument retail
region
Türkiye
year
2024–2026
status
●Live
# at a glance
Multi-brand storefront over a unified operational backend — single inventory truth, mapped at the marketplace boundary.
# problem
Selling across a Shopify storefront and multiple regional marketplaces means several different inventory truths, several commission structures, and several return flows.
# approach
Built the storefront as the customer-facing layer over a unified operational backend — single inventory truth, mapped to each marketplace at the integration boundary.
Treated returns and reconciliation as first-class flows rather than afterthoughts.
Conversion work focused on product detail, cart, and checkout.
# outcome
Live across the channels. Inventory reflects reality. Returns are tracked, not chased.
# stack